A series of two talks designed to help fair trade businesses create a strong website marketing strategy.

Creating Content for Customers, Not Just for Google
Go beyond artisan stories. Learn how to build a content strategy that crosses multiple platforms, from your website to your social accounts. You will walk away with the tools you need to better understand your Content Marketing engine.

Using SEO to Win Clicks, Hearts, & New Customers
If you want to gain new customers, it is important to invest in the foundation of your site's findability. Search Engine Optimization (SEO) is all about bringing high-value organic traffic to your site and building a UX that keeps that traffic engaged.